5 Ways to Use Square to Make More Money in Your Salon or Studio

From booking to banking—how to turn Square into your secret weapon for growing your beauty business.

Whether you’re a solo stylist, nail tech, braider, or barbershop owner, you’ve probably heard of Square. But are you using it to its full potential?

Square isn’t just for taking payments—it’s a full suite of business tools designed to help you save time, stay booked, and increase your revenue. Here are five smart ways to use Square to make more money in your salon or studio.

 Automate Your Booking and Save Time

Square Appointments lets clients book 24/7—even while you sleep. That means no more missed DMs or lost bookings because someone couldn’t reach you during working hours.

Features that save time and money:

• Clients book through your link (on IG, Google, or your site)

• Automated confirmations and reminders reduce no-shows

• Custom service menus with add-ons help upsell services

2. Get Paid Before the Service Starts

Square gives you the option to require deposits or full prepayment at the time of booking. This protects your time, your income, and your energy.

Use prepayment to:

• Reduce last-minute cancellations

• Filter out non-serious clients

• Keep your schedule filled with confirmed appointments

Clients are less likely to ghost when they’ve already paid. Period.

3. Sell Products Online and In-Person

If you’re not selling retail, you’re leaving money on the table. Square lets you manage both online and in-salon product sales in one place.

What you can sell:

• Edge control, oil, wrap foam

• Satin bonnets and scarves

• Your own branded products

• Digital guides or classes

Square tracks your inventory, syncs with your site, and even allows you to create checkout links to DM or text clients.

4. Track Your Business Performance Like a Boss

With Square’s dashboard, you can keep tabs on everything from daily sales to your top-selling services.

Use reports to:

• See what days/times are busiest

• Identify your most profitable services

• Track client retention and repeat bookings

• Adjust your schedule or pricing based on real data

Knowledge = power. And with data like this, you can plan smarter promos and stop guessing what's working.

5. Stay Connected With Clients Through Email & Text

Square lets you send automatic follow-ups, promos, and newsletters to your client list—without needing a separate email service.

Use it to:

• Send thank-you notes or appointment follow-ups

• Promote seasonal specials or last-minute openings

• Remind clients to rebook or purchase retail

• Launch a referral or loyalty program

This helps you stay top of mind, build relationships, and boost repeat business.

Final Word: Systems = Freedom = More Money

You didn’t become a beauty pro to chase down payments, answer DMs all day, or stress about no-shows. Square helps you run your business like a boss—so you can focus on your craft, grow your brand, and hit your income goals faster.

Want to set up your Square system the right way?Join CosmoVerse for tutorials, service menu templates, and pro tips to help you automate, elevate, and dominate your beauty business.