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From booking to banking—how to turn Square into your secret weapon for growing your beauty business. Whether you’re a solo stylist, nail tech, braider, or barbershop owner, you’ve probably heard of Square. But are you using it to its full potential? Square isn’t just for taking payments—it’s a full suite of business tools designed to help you save time, stay booked, and increase your revenue. Here are five smart ways to use Square to make more money in your salon or stu

A guide to pricing, packaging, and promoting your wig services online and in the salon.' Custom wigs aren’t just a service—they’re a scalable income stream. Whether you’re a stylist who installs wigs in the salon, or a beauty pro ready to sell glueless units online, wig making gives you the flexibility to work on your own time while earning high-ticket revenue. Here’s your step-by-step guide to turning custom units into serious cash.

Work smarter. Earn more. Build a brand clients will wait for. Braiders are some of the hardest-working artists in the beauty industry. But if you’re constantly overbooked, underpaid, or feeling burnt out—you don’t need more hours in the day. You need better systems, boundaries, and branding.

Raising your prices can feel risky—especially when you're worried about losing loyal clients. But here's the truth: you deserve to earn more for your time, talent, and service. The key is to raise your rates the right way—with value, confidence, and strategy. Here’s how nail techs can charge more without losing clients—and even gain a few in the process.

Men’s grooming is evolving—and in 2025, expect your clients to ask for cuts that blend clean lines with personal flair, plus styles that fit their lifestyle, vibe, and TikTok feed. Whether you're a seasoned barber or a stylist looking to stay sharp, here are the top men's hair trends for 2025 you need to know (and master) to stay ahead of the game.

There’s a barbershop on every corner—but there’s only one you. In a crowded industry, your edge comes from how you show up, serve, and connect. Whether you’re a solo barber or running a multi-chair shop, standing out in today’s market takes more than clean fades. It takes strategy.

If you think email marketing is outdated, think again. Email is still one of the most powerful tools to drive client bookings, retail sales, and re-engagement—if you know what to send and when.

If you're a stylist looking to grow your clientele, your Instagram Reels are not  just for likes—they should help drive appointments,...

Whether you're running a new salon or trying to fill empty spots in your books, growing your clientele doesn't always require a big ad budget. Here are five low-cost (and high-impact) ways to bring in new clients and build lasting relationships.

You’re not just a stylist—you’re a business owner. And with the right strategy, your talent behind the chair can evolve into a six-figure...

In today's digital world, a strong online presence is vital for salons aiming to attract new clients and keep current ones happy....

Introduction Hair extensions have come a long way from bulky clip-ins and obvious tape-ins. As the beauty industry continues to innovate,...

Introduction Hair color trends change every year, and 2025 is bringing bold, expressive hues and effortless low-maintenance shades  to...

The Power of TikTok for Beauty Brands TikTok is the most powerful marketing tool  for beauty brands today. Whether you’re a hairstylist,...

Introduction Many hairstylists and salon owners struggle with pricing , but knowing when to increase your rates  is key to growing your...

Introduction Attracting new clients is important, but retaining them is what truly builds a thriving salon business . If you’re...

Introduction Barbering is experiencing a major transformation , with new styling techniques, modern barbershop experiences, and high-end...

The beauty industry is full of high-earning professionals, and hairstylists can make six figures or more by applying smart business strategi

The beauty industry is thriving and offers diverse career opportunities. From makeup artists to hairstylists and skincare specialists,...

The beauty industry is constantly evolving, and cosmetology professionals must stay ahead of the curve. From AI-driven consultations to eco-