Marketing

Ready to grow your beauty empire? Whether you're a solo stylist or own a full salon, this category dives into powerful marketing strategies — from mastering social media to creating a brand that attracts high-paying, loyal clients. Learn how to market smarter, not harder.

5 Ways to Use Square to Make More Money in Your Salon or Studio

From booking to banking—how to turn Square into your secret weapon for growing your beauty business. Whether you’re a solo stylist, nail tech, braider, or barbershop owner, you’ve probably heard of Square. But are you using it to its full potential? Square isn’t just for taking payments—it’s a full suite of business tools designed to help you save time, stay booked, and increase your revenue. Here are five smart ways to use Square to make more money in your salon or stu

The Cosmo Curator

2 min read

Email Marketing for Salons: What to Send & When to Send It

If you think email marketing is outdated, think again. Email is still one of the most powerful tools to drive client bookings, retail sales, and re-engagement—if you know what to send and when.

The Cosmo Curator

3 min read

10 Instagram Reels Ideas That Actually Convert for Stylists

If you're a stylist looking to grow your clientele, your Instagram Reels are not just for likes—they should help drive appointments,...

The Cosmo Curator

3 min read

5 Low-Cost Ways to Attract New Clients to Your Salon

Whether you're running a new salon or trying to fill empty spots in your books, growing your clientele doesn't always require a big ad budget. Here are five low-cost (and high-impact) ways to bring in new clients and build lasting relationships.

The Cosmo Curator

2 min read